"Shine On, Leading Ladies" Women's Talk Show IP
Location: Beijing, China
Background
Through in-depth offline dialogues, we launched a series of women's themed conversations. A multi-dimensional guest matrix was built, bringing together opinion leaders on women's topics, industry leaders, and academic experts. By engaging with outstanding female representatives from diverse fields, we showcased their thoughts, choices, perseverance, and transcendence in various life circumstances, depicting a rich tapestry of female archetypes and conveying a spirit of diversity and growth. The core message, "continuous growth, always upward," was delivered to the public.
Within one month, this initiative established Yang Lan's women's themed IP program on Douyin, creating a benchmark women's content showcase through refined content operations and deep user interaction.
Results
Guest Invitations:
Invited 7 expected guests (Zhao Lina, Zhang Cailing, Norah, Xiao Lu, Huang Deng, Su Ayi, Xi Rui), accounting for 39% of the 18-guest pool. Secured one highly sought-after platform guest – Xu Mengtao (2022 Person of the Year Touching China, first Chinese athlete to achieve a Grand Slam in snow sports). Among 8 live episodes, 6 featured 4 guests, and 2 featured 3 guests.
Live Streaming Data:
- Effective viewership on Douyin: 33.37 million
- Total program views (teasers, livestreams, replays): 200 million
- Views on Xian Shi Guang platform: 22.08 million
- Cumulative program views: over 220 million
Hashtag Performance:
#发光吧大女生 on Douyin: 820 million views
Off-Platform Highlights:
Domestic Hot Lists:
- Total 20 entries – Douyin (7), Toutiao (11), Xigua (2).
- Top rankings: Douyin Hot List #16, Douyin City List #1, Toutiao Hot List #1, Xigua Hot List #11.
Weibo:
- Hashtag #杨澜说独立女性不意味着独身# reached #14 on Weibo Overall List, organically spreading to Baidu, Sina, and NetEase Hot Lists 4 times.
Xiaohongshu:
- Collaborated with vertical influencers, achieving 3 posts with 1,000+ likes.
- Optimized keywords like "Women's Marriage Values" and "Must-Watch Shows for Girls," consistently ranking in the top 10 on search result pages.
Ready To Start
Let's build impact together, and growth for your business.
contact@orientsparcs.com
